Sustenance and vittles Moodboards

New and updated moodboard for both Sustenance and Vittles Sustenance

Vittles

[Assessment A Part 2] Mood board

This is the mood board for my logo, these are all the things i consisted while designing my logo and also tie shape to the logo itself.

[Assessment A Part 2] logo chosen design

From the sketches this was the finally design i decided to go with, the reason i went with this sketch in the end was because i liked the idea of the apple sliced and that i thought it would work with the company with the idea of being healthy, apple usually represents fruit and its a easy fruit to use for logos.

[Assessment A Part 2] logo designs sketches

Here is some of the beginning of the progress i made with the the logo design, this is all my original ideas, when making these sketches i tried to keep in mind what Tat and what was said in the lecture.

[Week 1] Activity 1

I chosen Dairy farmers group.

The company has used the daisy and the sun together as their symbol, the company has not used any Australian recognised symbol, this is mostly because of what the company does, farming does not only associated with Australia but all over the world, since they company does not need to associate with Australian icons, it has not used any in its logo.

The company has used blue, green and yellow for their logo, these colours have been used because these represent an outdoors feel and also the lands and the sky, which works well to represent farming and what the company does. It also gives the feeling of early morning in which most of the farming is done during this time. With the use of the blue and the green makes sure that the yellow does not over well the whole composition over the logo.

The company has used a San Serif typeface for their logo and also its bold, what this says about the company is that thats it a firm and strong company, that is proud of the products that it produces and that they are happy with what they do.

[Week 1] Activity 2 Part 1

The well known Australian symbol i used for this activity was koala! As they are my favourite Australian animal and are also went known all over the world as a Australian icon. I traced a photo of a koala with the pen tool and then i worked with that for my symbol.

[Week 1] Activites 2 Part 2

The Australian Landscape i chose was the desert! I only got to do three of the colours! But here is how much work i have done so far .